HAL WALLING
Creative partner and storyteller for B2B brands
Creative partner and storyteller for B2B brands
I partner with companies and their leaders to tell original stories that inspire customers, build audiences, and achieve results.
As a creative partner and strategist, I've had the good fortune of working with and learning from some of the world's best B2B marketers, including folks at iconic brands like Dropbox, Drift, Asana, Notion, Lattice, Gong, Dialpad, Outreach, InVision, Stripe, and others. Together we've produced hundreds of books, reports, articles, and case studies, inspired thousands of readers, and created tens of millions of dollars in revenue.
These days I'm looking for special projects that let me lean into what I do best: find interesting people to talk to, listen to their stories, and use those original insights to create compelling, high-value content.
If that's a priority for you, too, let's find time to chat.
“Finding creative partners who feel like an extension of your team is incredibly rare. Hal is the only content partner I've hired more than once thanks to his creativity, curiosity, and B2B expertise. He's an expert storyteller, manages all aspects of a project from ideation to completion, and is a joy to work with.”
Elle Morgan
Director of Content & Communications
“Hal has mastered both the art and science of content marketing. He's a terrific creative partner who understands the problems we're looking to solve at a very deep level. His ideas are fresh and fun, while also positioning our brand as credible and authoritative—an ideal spot for a B2B SaaS brand.”
Stewart Hillhouse
Head of Content
“Hal is the rare creative who gets go-to-market and product marketing, and who understands how to move customers at every stage of the buying journey. He’s worked with the best of the best brands and knows what it takes to help B2B companies win.”
Rowan Noronha
PMC Founder and Host of The Marchitect
“As a creative partner, Hal digs in deep to fully understand the strategic vision I want to bring to life, and then brings his own ideas, inspiration, and production skills to transform it into something our customers want to read and share.”
Annette Cardwell
VP, Brand and Corporate Marketing
“I've admired Hal's work for years. He knows how to elevate stories, how to pick out and underscore what's truly interesting, and how to marry business objectives with creative efforts. This is an all-too-rare skillset in our industry. I can't wait to work with Hal on creative projects again.”
Camille Ricketts
Head of Marketing
“Hal is more than a great writer; he’s a creative collaborator who helps his clients build on their creative vision, adding his own original ideas and using his production skills, experience, and relationships to direct the project and bring it to life.”
Gail Axelrod
Director of Content Marketing
“Hal is a wonderful creative partner full of great ideas, as well as the production chops and B2B experience to bring them to life. I can't wait for the opportunity to work with Hal again, and I would 100% recommend him to anyone looking for a creative partner.”
Cari Murray
Director of Marketing
Feel like chatting? Get in touch or find me on LinkedIn.